Dionne Smith, Director DPS Brand Consultancy Ltd1 day ago3 min5 Ways to Build Credibility with Social ProofCredibility can be one of the most important parts of building authenticity for your brand, allowing you to connect with the right...
Dionne Smith, Director DPS Brand Consultancy Ltd6 days ago4 minHow to Differentiate Yourself and Your Business Standing out from the competition is something all businesses strive for because they need to be able to show why customers should use...
Dionne Smith, Director DPS Brand Consultancy LtdApr 113 minWhy Every Business Needs Attractive Branded ContentI speak a lot about brand identity, and when you think about the businesses that really take the time to invest in ensuring they can...
Dionne Smith, Director DPS Brand Consultancy LtdOct 5, 20213 minSharing Your Expertise As A Coach or ConsultantThink about the ‘advice’ you’ve had from all sorts of people giving you their views, opinions and guidance as you were growing up -...
Dionne Smith, Director DPS Brand Consultancy LtdSep 8, 20213 minClient/Customer Profiling Part 2 - Developing Your Ideal Client/Customer AvatarsFollowing on from my previous article ‘Client/Customer Profiling Part 1 – The Boston Matrix’ this article will specifically address the...
Dionne Smith, Director DPS Brand Consultancy LtdJul 6, 20214 minClient/Customer Profiling Part 1 – The Boston Matrix If you’ve been in business for a few years and built up a solid bank of clients or customers, but your business relationships are not all...
Dionne SmithJun 24, 20215 minHow to Price Your Coaching or Consultancy FeesOne of the biggest challenges many service-based consultants and coaches have is what to charge their clients. Fees can be a big grey...
Dionne SmithSep 21, 20204 minDo You Have the Foundations of a Great Brand?I’ve spent the last 20+ years working on and developing brands and I have seen how much the word ‘Brand’ has transformed during that...
Dionne SmithAug 11, 20204 minAdapting to the ‘New Normal’ of life with Covid-19At the start of this year, like you, I was hopeful for the new decade and starting afresh...
Dionne SmithNov 5, 20193 minDeveloping the Trust, Value & Confidence to Sell Yourself as a New EntrepreneurAs an entrepreneur who didn’t come from a sales background, this was one of the areas I found the most challenging when I started my...
Dionne SmithOct 15, 20194 minDo you have what it takes to start and maintain a business using your expertise?According to an article in the Telegraph, 660,000 new companies are registered in the UK every year, which is equal to 70 new businesses...
Dionne Smith, Director DPS Brand Consultancy LtdNov 4, 20186 minThe Real Cost of Starting & Maintaining Your Business: Part 2 – Maintaining Your Business OnlineIn part 2 of this article, I felt it pertinent to focus on the costs of maintaining your business online because whether you have a...
Dionne Smith, Director DPS Brand Consultancy LtdOct 29, 20184 minThe Real Cost of Starting & Maintaining Your Business: Part 1 – Starting UpIf you look at most social media adverts from internet marketing experts, it’s not difficult to get caught up in thinking that stating a...
Dionne Smith, Director DPS Brand Consultancy LtdSep 17, 20184 minStarting a Successful Coaching or Consultancy Business – Part 2Overcoming the Misconceptions of Starting Your Coaching or Consulting Business If you are thinking about getting into coaching and...
Dionne Smith, Director DPS Brand Consultancy LtdJul 22, 20184 minImplementing Visibility & Client Creation Tactics for Business GrowthThe only way a business survives is for it to implement a growth strategy that maintains a steady stream of clients to increase cash-flow...
Dionne Smith, Director DPS Brand Consultancy LtdJul 22, 20183 minIt's Your Time to Shine!If you’re in the service industry and you’ve been thinking about starting a business or you have just started one, focusing on your brand...
Dionne Smith, Director DPS Brand Consultancy LtdMar 25, 20184 minDeath of the High Street!It seems like almost every week there is another brand cutting jobs and closing stores around the UK and no doubt other countries are...
Dionne Smith, Director DPS Brand Consultancy LtdFeb 23, 20183 minFinding Your Success FormulaWhen I started my business, I had all sorts of ideas about what I wanted to do and how I wanted to do it. Having come from a background...
Dionne Smith, Director DPS Brand Consultancy LtdJan 17, 20185 minBrand Strategies – What, Why, When, How!When it comes to business branding, there are several motivations for developing a brand strategy. In this article, I highlight three of...
Dionne Smith, Director DPS Brand Consultancy LtdDec 13, 20174 minIs Your 2018 Campaign Calendar Ready?Yep – the New Year is only now less than three weeks away and if you haven’t started your campaign plan for 2018, you need to make that...