As an entrepreneur who didn’t come from a sales background, this was one of the areas I found the most challenging when I started my business and sometimes e...

According to an article in the Telegraph, 660,000 new companies are registered in the UK every year, which is equal to 70 new businesses being formed every h...

In part 2 of this article, I felt it pertinent to focus on the costs of maintaining your business online because whether you have a physical operation, or yo...

If you look at most social media adverts from internet marketing experts, it’s not difficult to get caught up in thinking that stating a business is easy and...

Overcoming the Misconceptions of Starting Your Coaching or Consulting Business If you are thinking about getting into coaching and consulting, it’s important...

The only way a business survives is for it to implement a growth strategy that maintains a steady stream of clients to increase cash-flow and profit. This wa...

If you’re in the service industry and you’ve been thinking about starting a business or you have just started one, focusing on your brand development in the ...

It seems like almost every week there is another brand cutting jobs and closing stores around the UK and no doubt other countries are being affected too. The...

When I started my business, I had all sorts of ideas about what I wanted to do and how I wanted to do it. Having come from a background in financial services...

When it comes to business branding, there are several motivations for developing a brand strategy. In this article, I highlight three of the most significant...

Yep – the New Year is only now less than three weeks away and if you haven’t started your campaign plan for 2018, you need to make that the last thing so tha...

Building a brand is about developing an idea, an image and a perception into a preference for a product or service. Only in more recent years with social med...

Starting a business is one thing, building a brand is quite another! There are so many different ways to start a business and as technology and innovation im...

The ‘employee mindset’ is changing as are the environments in which we work. There are a lot of amazing companies that really understand how their brand cult...