Credibility can be one of the most important parts of building authenticity for your brand, allowing you to connect with the right...

Standing out from the competition is something all businesses strive for because they need to be able to show why customers should use...

I speak a lot about brand identity, and when you think about the businesses that really take the time to invest in ensuring they can...

Think about the ‘advice’ you’ve had from all sorts of people giving you their views, opinions and guidance as you were growing up -...

Following on from my previous article ‘Client/Customer Profiling Part 1 – The Boston Matrix’ this article will specifically address the...

If you’ve been in business for a few years and built up a solid bank of clients or customers, but your business relationships are not all...

One of the biggest challenges many service-based consultants and coaches have is what to charge their clients. Fees can be a big grey...

I’ve spent the last 20+ years working on and developing brands and I have seen how much the word ‘Brand’ has transformed during that...

At the start of this year, like you, I was hopeful for the new decade and starting afresh...

As an entrepreneur who didn’t come from a sales background, this was one of the areas I found the most challenging when I started my...

According to an article in the Telegraph, 660,000 new companies are registered in the UK every year, which is equal to 70 new businesses...

In part 2 of this article, I felt it pertinent to focus on the costs of maintaining your business online because whether you have a...

If you look at most social media adverts from internet marketing experts, it’s not difficult to get caught up in thinking that stating a...

Overcoming the Misconceptions of Starting Your Coaching or Consulting Business If you are thinking about getting into coaching and...

The only way a business survives is for it to implement a growth strategy that maintains a steady stream of clients to increase cash-flow...

If you’re in the service industry and you’ve been thinking about starting a business or you have just started one, focusing on your brand...

It seems like almost every week there is another brand cutting jobs and closing stores around the UK and no doubt other countries are...

When I started my business, I had all sorts of ideas about what I wanted to do and how I wanted to do it. Having come from a background...

When it comes to business branding, there are several motivations for developing a brand strategy. In this article, I highlight three of...

Yep – the New Year is only now less than three weeks away and if you haven’t started your campaign plan for 2018, you need to make that...