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    5 Ways to Build Credibility with Social Proof
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • 1 day ago
    • 3 min

    5 Ways to Build Credibility with Social Proof

    Credibility can be one of the most important parts of building authenticity for your brand, allowing you to connect with the right...
    4 views0 comments
    How to Differentiate Yourself and Your Business
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • 6 days ago
    • 4 min

    How to Differentiate Yourself and Your Business

    Standing out from the competition is something all businesses strive for because they need to be able to show why customers should use...
    5 views0 comments
    Why Every Business Needs Attractive Branded Content
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Apr 11
    • 3 min

    Why Every Business Needs Attractive Branded Content

    I speak a lot about brand identity, and when you think about the businesses that really take the time to invest in ensuring they can...
    6 views0 comments
    Sharing Your Expertise As A Coach or Consultant
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Oct 5, 2021
    • 3 min

    Sharing Your Expertise As A Coach or Consultant

    Think about the ‘advice’ you’ve had from all sorts of people giving you their views, opinions and guidance as you were growing up -...
    10 views0 comments
    Client/Customer Profiling Part 2 - Developing Your Ideal Client/Customer Avatars
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Sep 8, 2021
    • 3 min

    Client/Customer Profiling Part 2 - Developing Your Ideal Client/Customer Avatars

    Following on from my previous article ‘Client/Customer Profiling Part 1 – The Boston Matrix’ this article will specifically address the...
    13 views0 comments
    Client/Customer Profiling Part 1 – The Boston Matrix
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Jul 6, 2021
    • 4 min

    Client/Customer Profiling Part 1 – The Boston Matrix

    If you’ve been in business for a few years and built up a solid bank of clients or customers, but your business relationships are not all...
    131 views0 comments
    How to Price Your Coaching or Consultancy Fees
    Dionne Smith
    • Jun 24, 2021
    • 5 min

    How to Price Your Coaching or Consultancy Fees

    One of the biggest challenges many service-based consultants and coaches have is what to charge their clients. Fees can be a big grey...
    13 views0 comments
    Do You Have the Foundations of a Great Brand?
    Dionne Smith
    • Sep 21, 2020
    • 4 min

    Do You Have the Foundations of a Great Brand?

    I’ve spent the last 20+ years working on and developing brands and I have seen how much the word ‘Brand’ has transformed during that...
    39 views0 comments
    Adapting to the ‘New Normal’ of life with Covid-19
    Dionne Smith
    • Aug 11, 2020
    • 4 min

    Adapting to the ‘New Normal’ of life with Covid-19

    At the start of this year, like you, I was hopeful for the new decade and starting afresh...
    26 views0 comments
    Developing the Trust, Value & Confidence to Sell Yourself as a New Entrepreneur
    Dionne Smith
    • Nov 5, 2019
    • 3 min

    Developing the Trust, Value & Confidence to Sell Yourself as a New Entrepreneur

    As an entrepreneur who didn’t come from a sales background, this was one of the areas I found the most challenging when I started my...
    19 views0 comments
    Do you have what it takes to start and maintain a business using your expertise?
    Dionne Smith
    • Oct 15, 2019
    • 4 min

    Do you have what it takes to start and maintain a business using your expertise?

    According to an article in the Telegraph, 660,000 new companies are registered in the UK every year, which is equal to 70 new businesses...
    22 views0 comments
    The Real Cost of Starting & Maintaining Your Business: Part 2 – Maintaining Your Business Online
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Nov 4, 2018
    • 6 min

    The Real Cost of Starting & Maintaining Your Business: Part 2 – Maintaining Your Business Online

    In part 2 of this article, I felt it pertinent to focus on the costs of maintaining your business online because whether you have a...
    30 views0 comments
    The Real Cost of Starting & Maintaining Your Business: Part 1 – Starting Up
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Oct 29, 2018
    • 4 min

    The Real Cost of Starting & Maintaining Your Business: Part 1 – Starting Up

    If you look at most social media adverts from internet marketing experts, it’s not difficult to get caught up in thinking that stating a...
    16 views0 comments
    Starting a Successful Coaching or Consultancy Business – Part 2
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Sep 17, 2018
    • 4 min

    Starting a Successful Coaching or Consultancy Business – Part 2

    Overcoming the Misconceptions of Starting Your Coaching or Consulting Business If you are thinking about getting into coaching and...
    27 views0 comments
    Implementing Visibility & Client Creation Tactics for Business Growth
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Jul 22, 2018
    • 4 min

    Implementing Visibility & Client Creation Tactics for Business Growth

    The only way a business survives is for it to implement a growth strategy that maintains a steady stream of clients to increase cash-flow...
    36 views0 comments
    It's Your Time to Shine!
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Jul 22, 2018
    • 3 min

    It's Your Time to Shine!

    If you’re in the service industry and you’ve been thinking about starting a business or you have just started one, focusing on your brand...
    36 views0 comments
    Death of the High Street!
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Mar 25, 2018
    • 4 min

    Death of the High Street!

    It seems like almost every week there is another brand cutting jobs and closing stores around the UK and no doubt other countries are...
    20 views0 comments
    Finding Your Success Formula
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Feb 23, 2018
    • 3 min

    Finding Your Success Formula

    When I started my business, I had all sorts of ideas about what I wanted to do and how I wanted to do it. Having come from a background...
    17 views0 comments
    Brand Strategies – What, Why, When, How!
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Jan 17, 2018
    • 5 min

    Brand Strategies – What, Why, When, How!

    When it comes to business branding, there are several motivations for developing a brand strategy. In this article, I highlight three of...
    28 views0 comments
    Is Your 2018 Campaign Calendar Ready?
    Dionne Smith, Director DPS Brand Consultancy Ltd
    • Dec 13, 2017
    • 4 min

    Is Your 2018 Campaign Calendar Ready?

    Yep – the New Year is only now less than three weeks away and if you haven’t started your campaign plan for 2018, you need to make that...
    7 views0 comments
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