I’ve spent the last 20+ years working on and developing brands and I have seen how much the word ‘Brand’ has transformed during that...

When it comes to business branding, there are several motivations for developing a brand strategy. In this article, I highlight three of...

Building a brand is about developing an idea, an image and a perception into a preference for a product or service. Only in more recent...

Starting a business is one thing, building a brand is quite another! There are so many different ways to start a business and as...

The ‘employee mindset’ is changing as are the environments in which we work. There are a lot of amazing companies that really understand...