Dionne Smith, Director DPS Brand Consultancy Ltd1 day ago3 min5 Ways to Build Credibility with Social ProofCredibility can be one of the most important parts of building authenticity for your brand, allowing you to connect with the right...
Dionne SmithSep 21, 20204 minDo You Have the Foundations of a Great Brand?I’ve spent the last 20+ years working on and developing brands and I have seen how much the word ‘Brand’ has transformed during that...
Dionne Smith, Director DPS Brand Consultancy LtdJan 17, 20185 minBrand Strategies – What, Why, When, How!When it comes to business branding, there are several motivations for developing a brand strategy. In this article, I highlight three of...
Dionne Smith, Director DPS Brand Consultancy LtdJun 28, 20173 minBridging the Gap Between Personal & Corporate BrandingBuilding a brand is about developing an idea, an image and a perception into a preference for a product or service. Only in more recent...
Dionne Smith, Director DPS Brand Consultancy LtdMar 20, 20174 minA Brand – to be or not to be, that is the question!Starting a business is one thing, building a brand is quite another! There are so many different ways to start a business and as...
Dionne Smith, Director DPS Brand Consultancy LtdMar 8, 20175 minEmployees - Are You Valued by Your Employer?The ‘employee mindset’ is changing as are the environments in which we work. There are a lot of amazing companies that really understand...