When it comes to business branding, there are several motivations for developing a brand strategy. In this article, I highlight three of the most significant...

Building a brand is about developing an idea, an image and a perception into a preference for a product or service. Only in more recent years with social med...

Starting a business is one thing, building a brand is quite another! There are so many different ways to start a business and as technology and innovation im...

The ‘employee mindset’ is changing as are the environments in which we work. There are a lot of amazing companies that really understand how their brand cult...