Credibility can be one of the most important parts of building authenticity for your brand, allowing you to connect with the right...

Standing out from the competition is something all businesses strive for because they need to be able to show why customers should use...

I speak a lot about brand identity, and when you think about the businesses that really take the time to invest in ensuring they can...

If you're marketing is just not bringing you the results you are expecting, there may be a simple solution.

Think about the ‘advice’ you’ve had from all sorts of people giving you their views, opinions and guidance as you were growing up -...

When you're running a business in this very digital world that we now live in, it's important to be seen and heard among all the millions...

Following on from my previous article ‘Client/Customer Profiling Part 1 – The Boston Matrix’ this article will specifically address the...

If you’ve been in business for a few years and built up a solid bank of clients or customers, but your business relationships are not all...

When you think about the people you follow online or those who are doing well within your industry, you will have noticed that they are...

I’ve spent the last 20+ years working on and developing brands and I have seen how much the word ‘Brand’ has transformed during that...