5 Ways to Build Credibility with Social Proof
Credibility can be one of the most important parts of building authenticity for your brand, allowing you to connect with the right...
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May 17, 20224 min read
How to Differentiate Yourself and Your Business
Standing out from the competition is something all businesses strive for because they need to be able to show why customers should use...
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Apr 11, 20223 min read
Why Every Business Needs Attractive Branded Content
I speak a lot about brand identity, and when you think about the businesses that really take the time to invest in ensuring they can...
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Oct 12, 20214 min read
9 Ways to Improve The Success of Your Marketing DNA
If you're marketing is just not bringing you the results you are expecting, there may be a simple solution.
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Oct 5, 20213 min read
Sharing Your Expertise As A Coach or Consultant
Think about the ‘advice’ you’ve had from all sorts of people giving you their views, opinions and guidance as you were growing up -...
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Sep 15, 20215 min read
Why Building Your Brand Visibility is So Important?
When you're running a business in this very digital world that we now live in, it's important to be seen and heard among all the millions...
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Sep 8, 20213 min read
Client/Customer Profiling Part 2 - Developing Your Ideal Client/Customer Avatars
Following on from my previous article ‘Client/Customer Profiling Part 1 – The Boston Matrix’ this article will specifically address the...
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Jul 6, 20214 min read
Client/Customer Profiling Part 1 – The Boston Matrix
If you’ve been in business for a few years and built up a solid bank of clients or customers, but your business relationships are not all...
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May 12, 20214 min read
5 Steps for Creating A Niche Audience to Build Your Personal Brand
When you think about the people you follow online or those who are doing well within your industry, you will have noticed that they are...
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Sep 21, 20204 min read
Do You Have the Foundations of a Great Brand?
I’ve spent the last 20+ years working on and developing brands and I have seen how much the word ‘Brand’ has transformed during that...
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